The Apprentice star welcomes first child and shares sweet newborn photos

The reality TV star and entrepreneur introduced her newborn to the world on Instagram during the Bank Holiday Monday.

Pamela Laird, who appeared on the 15th series of The Apprentice, shared hospital selfies after welcoming her newborn daughter.

In the caption, the beauty expert wrote, “Baby girl is finally here & she’s perfect – sharing a birthday with her daddy @jay.searles.”

This is her first child with her long-time partner, Jay Searles.

Fans quickly flooded the comments with messages of congratulations after the joyful news.

Fans flooded Pamela Laird’s post with heartfelt messages after the birth of her daughter.

One wrote: “Awww this is amazing news… so happy for you both! And how lovely that she shares a birthday with her daddy. Congrats—wishing you a joyful new chapter. Hope mum and baby are doing well.”

Another said: “Massive congratulations, Pam—she’s beautiful.”

A third added: “Oh my goodness! Huge congratulations to you all, Pamela. I’m sure Glam-ma is over the moon—she’s gorgeous!”

Throughout her pregnancy, Pamela shared her journey on social media, posting everything from beauty tips to shopping hauls.

Pamela Laird, originally from Ireland, competed on The Apprentice in 2019, appearing alongside memorable contestants like Thomas Skinner, Ryan-Mark Parsons, and Lottie Lion.

She made it to the final three and reached the intense Interviews stage, where Lord Sugar’s advisors grilled the finalists. However, Pamela was ultimately “fired” after concerns were raised about her business proposal for her beauty brand, Moxi Loves.

Earlier this year, in February, Pamela and her partner Jay announced they were expecting their first child. They shared an adorable video showing scan photos and Polaroids of Pamela’s baby bump.

She captioned the post: “August 2025. 13 years, countless memories and now… we’re adding a little one to the mix! So excited to start this new chapter.”

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