Noel Edmonds’ pub, The B*gger Inn, is featured on the ITV show Kiwi Adventure, but here’s what it’s really like behind the scenes.
Noel Edmonds’ show Kiwi Adventures returns to ITV on June 27, following the former Deal or No Deal star as he settles into life in Ngātīmoti, New Zealand. Since moving there permanently in 2018 with his wife Julie after appearing on I’m A Celebrity, he’s been building a new life in the small Kiwi town.
The show captures Noel managing a range of businesses on his 800-acre River Haven estate, valued at £14.5 million. These include a restaurant, pub, vineyard, wellness centre, general store, and coffee shack. One key spot on the estate is The B*gger Inn pub, a cozy venue often compared to Jeremy Clarkson’s The Farmer’s Dog.
In the second episode, Noel challenges Jeremy Clarkson to a quiz over Zoom, confidently telling the cameras he’s sure he’ll “wipe out” Clarkson and his team at Diddly Squat.
But what’s The B*gger Inn really like? Julie, Noel’s wife, who helped him harvest grapes on the vineyard, has visited the pub several times and says it’s very different from the Farmer’s Dog.
She explained that the pub isn’t very busy yet because it’s still relatively new and not many people know about it. However, it’s in a beautiful, remote location that’s especially nice on sunny days.
Inside, the pub is quite small and looks like a shed, but a lot of work has been done to improve it. Now, the restaurant is connected to the pub, creating more space.
She added, “But most people prefer to eat outside anyway. It’s a great spot, the food is good, and whenever we have visitors, we make sure to go there whenever we can.”
Compared to Noel’s pub, Clarkson’s has a larger indoor space and also features an outdoor marquee. Instead of a vineyard, Clarkson runs the Hawkstone brewery.
When asked about the similarities between their pubs, Noel told The Sun that while some people compared his place to Clarkson’s Farm, he said they couldn’t be more different.
He added that he isn’t like Jeremy in many ways, though he admires Clarkson’s brilliant ability to argue clearly and deliver witty, sharp lines like no one else.